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Chinese home appliance brands help the World Cup and successfully occupy the "C" position
The Russian World Cup is in full swing. Unfortunately, the Chinese football team has not been able to compete in 32 teams. The World Cup is full of elements of Chinese home appliances.
      This World Cup is the highest-level competition in China after the 2002 Korea-Japan World Cup. All major home appliance brands in China are constantly carrying out brand marketing activities in the hotspot of this World Cup.
      Home appliances such as Hisense, Meiling, Vantage, Wanhe, TCL, Gree, and Midea have raised the banner of sports marketing, or sponsored the official, or signed the team, or teamed up with football stars... to “circle the powder†for the global market.
Hisense TV
2018 Russia World Cup, the world's top sponsor
      This year's World Cup Hisense TV sponsored nearly 100 million US dollars, and successfully became the official sponsor of the 2018 Russia World Cup. The sponsorship of Hisense TV refreshed the record of sponsoring the European Cup last year and became the biggest sports marketing activity in its history. Hisense TV's LOGO appeared on the venue advertisements, tickets, news backplanes and live scores during the World Cup in Russia.
      Hisense TV not only sponsored, but also combined artificial intelligence with football commentary for the first time, World Cup schedule, match time, game results and other issues, player information, team data and other World Cup encyclopedia questions and answers, so that fans can better integrate into the World Cup. .
Meiling holds hands in Belgium
      China's household appliance giant Meiling signed a contract with the European Red Devils Belgian national football team and became the official sponsor of the Belgian national football team. The two sides have deep cooperation in product design and brand marketing, and jointly launched the World Cup sports marketing, bringing more beautiful experiences to the global consumers who love the world's first sport, football and love life.
      Meiling signed a contract with the Belgian team to bring more Belgian football culture to Chinese football fans. At the same time, Azar, De Braun, Vermaelen, Dembele and other stars may be able to open the journey of China, and intimate interaction with fans in the exhibition hall of Meiling.
Vantage hand in hand France
      China's high-end kitchen appliance brand Vantage signed a contract with the French national football team and became the official sponsor of the French national football team. The two work closely together on many levels, such as products and brands, to bring joy to the global Chinese who love football and love life.
      Football is a passionate sport. France is a warm, romantic and fashionable country. As the international high-end kitchen appliance brand that goes international, Vantage also has the blood of youthful vitality and the gene of fashion. Vantage Kitchen and the French national football team is a positive and energetic Sino-French football cooperation, inspiring more people who love life and love football.
Wanhe holding hands Argentina
      China's kitchen and bathroom leading brand Wanhe signed with the Argentine national football team and became the official sponsor of the Argentine national football team. One party is the kitchen king of the domestic gas water heater market for 14 consecutive years. One party is the legend of the stadium that has won the national major championship in 19 times. The alliance between the strong and the strong has brought a difference to the 2018 Russia World Cup. Passionate event.
      As a well-known domestic kitchen and bathroom brand, Wanhe has the same strength as the Argentine national football team. One party is the king brand that dominates the kitchen and bathroom market. One is the legend of the football field, the same strong strength record, and the pursuit of “excellence†in their respective fields. The cooperation between the two sides is of course natural, such a “strong allianceâ€. It is bound to bring a wonderful 2018 Russia World Cup.
      At the same time, in the current rise of Chinese brands, the cooperation between Wanhe and the Argentine national team not only leads China's high-end manufacturing to a higher world stage, but also conveys the Chinese brand charm to the outside world.
TCL teamed up with Neymar
      In this carnival feast of fans around the world, TCL is accelerating the igniting of the World Cup marketing warfare - from June 18th to July 15th, TCL & Neymar TVC landed on CCTV, targeting Chinese fans.
      At the same time, Neymar and TCL's flagship product family have landed in more than 200 cities in 14 countries.
Gree won the bid for the Moldova Arena
      Gree's own brand LHE series high-efficiency screw-type water-cooled chillers won the bid for one of the 2018 World Cup venues in the Moldova Arena, becoming the only water machine brand to win the bid, and also the main air-conditioning brand provider of the venue.
      In addition to its advantages in terms of reliability and energy efficiency, Gree won the bid for the Mordowa Arena and its business reputation in the Russian market for many years. Gree brand has entered the Russian market since 2001. With its leading industry technology and excellent service, it has a good reputation in the local area. In recent years, its sales volume has increased rapidly and its market share has increased steadily.
Midea won the bid for central air-conditioning projects in seven venues
      With the advantages of leading full-conversion technology, excellent product quality and professional localization services, Midea has successfully won 7 of 12 venues in the 2018 World Cup in Russia, providing full DC inverter intelligent multi-line group and high-efficiency falling film. Central air conditioning products such as water-cooled screw units and fan coils.
      The high-efficiency falling film water-cooled screw unit and the full-DC variable-frequency intelligent multi-line group of the US World Cup service are all based on the full-frequency technology system, and the energy efficiency exceeds the international first-class energy efficiency standard.
      Finally, I hope that all major home appliance brands in China can truly go abroad and let the world fall in love with China.